Sidney Minassian - CEO Advisor & Coach
elevate yourself and your business
Sidney Minassian is a seasoned entrepreneur, CEO and coach.
With over 25 years of experience founding and leading multiple businesses in both Australia and the USA, Sidney has successfully raised capital, built high-performance teams, developed innovative products, and executed effective go-to-market strategies. His expertise includes closing significant sales deals, leveraging strategic partnerships, and navigating M&A transactions.
Sidney understands the unique challenges and opportunities faced by high-performing leaders. His journey in the business world, as well as his 14+ years of coaching, has equipped him with the insights and strategies necessary to scale businesses and unveil exceptional leaders.
He is not only celebrated for his successes but also takes pride in sharing his failures. Sidney openly discusses his battle scars, drawing on these experiences to teach lessons in self-awareness, resilience, team-building, and reinvention.
As an advisor & coach, Sidney brings humility, empathy, and deep insights to the table. His extensive network and hands-on experience enable him to accelerate the growth of your business while supporting your development as a leader.
Sidney is the Founder of ImpactLadder where he helps accelerate growth for B2B tech companies. With a deep understanding of technology and extensive experience from executing over 100 go-to-market strategies, ImpactLadder’s advice and enablement services are tailored to match each business’s stage and opportunities.
From 2021 to 2024, Sidney served as CEO of Saasyan, a leader in AI-powered online student safety. Working with the founder, Sidney helped reset the company culture, brand, and go-to-market. Together they expanded the team and customers, extended the product suite and strengthened Saasyan’s strategic and technology partnerships. With an innovative, cutting-edge solution at the intersection of AI, Cloud & Cybersecurity, Saasyan serves over 700 schools, protecting over 400,000 students, and is well positioned to continue its growth as a leader in online student safety for K-12 schools.
Previously, Sidney was the Founder & CEO of Contexti, a data analytics and AI company serving over 100 enterprise customers, including Seven West Media for the Rio Olympic Games and Australian Open Tennis, Caltex, SAI Global, Suncorp, and Woolworths. Founded in 2012 and acquired by Versent (now part of Telstra) in 2019.
Sidney is married to an artist and together they have three children.
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If you are ready to elevate yourself and your business, reach out for a conversation: sidney@impactladder.com.