Sidney Minassian is an entrepreneur, speaker, and business growth advisor with over 25 years of experience building and scaling businesses across Australia and the USA. He is known for his practical insights, real-world experience, and no-nonsense approach to go-to-market strategy, leadership, and venture growth.
Most recently, Sidney was the CEO of Saasyan, an AI-powered student safety company, where he led the transformation of its culture, brand, and go-to-market strategy. Prior to that, he was the founder and CEO of Contexti, a data analytics and AI company acquired by Versent (now part of Telstra). Earlier in his career, he founded and led Liaise, a Silicon Valley-based AI company that used natural language processing to extract actionable insights from emails.
Beyond business growth, Sidney believes scaling a company starts with scaling its people. He advises founders, executives, and teams on developing the mindset, leadership skills, and habits needed to drive sustainable growth. His approach blends strategy with personal transformation, helping leaders overcome self-limiting beliefs, build resilience, and create high-performance cultures.
As a high-energy, engaging, and thought-provoking speaker, Sidney captivates audiences with real-world lessons, unconventional strategies, and powerful storytelling. Whether speaking to startup founders, emerging leaders, or corporate executives, he delivers actionable insights that challenge conventional thinking and inspire bold execution and business growth.
Sidney’s keynotes go beyond strategy—they equip leaders with the mental, emotional, and leadership frameworks needed to turn potential into performance.
Sidney is married to an artist, and together they have three children.
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If you are ready to elevate yourself and your business, reach out for a conversation: sidney@impactladder.com.