CEOs of B2B tech businesses, is your marketing message on target?

How to sharpen your marketing focus and empower your team by clearly defining your ideal customer.

In today’s crowded market, vague messaging doesn’t cut it.

To truly connect, you need to call out your target customer—by name, industry, pain points, or goals.

When your message is clear, not only does it resonate with your ideal customer, but it also makes it easier for others to refer you. They’ll know exactly who you serve and why you’re the best fit.

If you target multiple industries, pain points, or goals, that’s ok! You can still be specific—tailor your messages to each segment and address them individually. You can run separate landing pages, brochures and campaigns.

And yes, this lesson applies to all businesses, but I’m calling out CEOs of B2B tech businesses because, well, that’s my ideal customer. Gotta walk my talk, right?

✅ Action

Now, take a moment to refine your messaging and go to your internal marketing team or external agency, and make sure they’re crystal clear on who your ideal customers are and how to speak directly to them.

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Reach out if you need help with sharpening your marketing message. 

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