Accelerating Go-To-Market & Growth For B2B Tech Companies
Leveraging insights & battle-scars from hundreds of strategies & thousands of tactics
What’s hindering your growth?
Sales?
Marketing?
Customer retention?
Pricing?
Business model?
Support?
Lack of innovation?
Leadership / People?
Brand and reputation?
Financial Management?
Most companies don’t know and don’t have the time and expertise to know….
Let’s consider just one of these drivers, the Sales Function
There are over 37 variables that make or break your sales function.
However, irrespective of the cause, the impact is always significant - cashflow issues, inability to expand into new markets, R&D falls behind, competitors take market share, can’t attract and retain quality staff, investment and exit valuations are not optimal, pressure from your board & shareholders, the list goes on ....
To enable accelerated growth, you must have a sales function that is appropriately designed, actively managed and tuned on a regular basis.
All high-performing sales functions are based on the same fundamental pillars:
Strategy - a clearly articulated and appropriately aligned go-to-market strategy that will enable you to meet your corporate objectives;
Structure - a description of how your sales resources are organized, managed and
compensated;
People - identification of the roles that need to be filled and a plan on how you will train, develop and coach your team to meet their objectives. Additionally, a clear approach for how you will reward and recognise individual performance; and
Process - a set of tools, templates, standards and review cadences that you will have in place to enable your team to meet their objectives and enable you to have timely visibility for course correction.
While the sales pillars are the same, no two businesses are ever the same.
You must consider relevant details and nuances given your current size, maturity and objectives.
A high-performing sales function takes time, effort, expertise and iteration.
When done right, you will have predictable lead generation, no dependance on any-one heroic sales person, higher win rates, better margins, more cash and a larger market share.
Ok, next up, Marketing, Pricing, Business Model .. you get the picture.
This is where ImpactLadder comes to help
Through a personalised approach, we help:
📈 Identify and capitalise on growth opportunities.
🌓 Develop a resilient and high-performing organisational culture.
♟️ Enhance strategic planning and execution.
⚖️ Optimise your leadership performance and decision-making.
Business owners who work with us benefit from:
Clarity and Focus: Assisting in prioritising tasks and decisions.
Support System: Offering a sounding board and support for complex challenges.
Strategic Guidance: Helping you navigate growth and operational complexities.
Work-Life Integration: Supporting your priority on your wellbeing.
If you are a business owner ready to elevate yourself and your business, reach out for a conversation: contact@impactladder.com.