Why The Circle 

Being a founder is hard. Doing it alone is harder.

Go-to-market is rarely a straight line. You pivot, rethink, stall, relaunch.

You second-guess your niche, message, offer, and strategy. The Circle is here to change that.

This is your weekly rhythm of clarity, momentum, and accountability — designed for B2B tech founders building traction and growing their business.

What You Get as a Member

✓ Weekly Live GTM Coaching Call
Get real-time feedback on your offers, messaging, campaigns, and challenges. Hosted by Sidney Minassian, GTM Coach & Founder of ImpactLadder.

✓ Async Q&A + Support Forum
Ask questions anytime. Get answers, unblock decisions, and keep moving between sessions.

✓ Founder Community
Be part of a like-minded group of tech founders who share wins, lessons, and momentum.

Who It’s For 

The Circle is designed for B2B tech founders who:

• Are building a SaaS, AI, or tech-enabled business

• Are between $0 and $3M in ARR

• Want support, strategy, and a sounding board

• Prefer progress over perfection, and execution over theory

What It’s Not 

This isn’t a course.

This isn’t a Slack group you forget about.

This is a real-time support system built for momentum.

Pricing  

Founding Member Rate: $99/month (cancel anytime)

Get immediate access to the next live session, async Q&A, and member-community.

Founder Wins

“Sid gave me clarity, accountability, and real momentum.”
Angela, Founder 

“It’s like having a GTM coach in your corner, every week.”
Luke, Founder

See More Success Stories →

Still Deciding? 

If you're tired of guessing, stalling, or doing it alone — join us.

This is your next step.