Is Your Marketing Message Too Generic? Here's How to Fix It and Win More of the Right Customers

For B2B Tech Founders and CEOs, clarity beats creativity.

When your marketing message is too broad or vague, it doesn’t just sound off—it stalls growth. You end up confusing your ideal customers, making it hard for them (and others) to refer you or say, “That’s exactly what I need.”

If you want to stand out in a crowded market and win more of the right customers, your message must be clear, specific, and tuned to the problems and priorities of your ideal buyer.

🎯 What does that look like in practice?

Instead of saying:

“We help businesses improve their operations through AI-driven automation and actionable insights.”

Say something like:

“We help Heads of Operations at mid-sized logistics companies reduce manual scheduling time by 80% using predictive AI.”

The second example names the buyer, names the segment, and speaks to a specific outcome. That level of clarity builds credibility and relevance fast.

💡 Yes, you may serve multiple industries—but don’t market to all of them at once

If your product or service serves different industries or use cases, don’t water down your core message trying to speak to everyone. Instead:

• Create tailored landing pages and brochures by segment or use case.

• Run campaigns that speak directly to a priority problem your buyer is already thinking about.

• Give your internal team and partners a shared language to describe your value.

📣 As CEO, your message sets the tone

This starts with you. If you're not clear on your niche, your team, your partners, and your prospects won’t be either.

Lead the alignment:

• Review your website and sales decks—are they generic or specific?

• Equip your team with clear Ideal Customer and Messaging frameworks.

• Build a habit of tuning your GTM messaging based on real-world sales feedback.