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Sidney Minassian
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Enable a Purchase, Don’t Push a Sale
approaching growth with intention, empathy, intelligence, and design
Nov 7
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Enable a Purchase, Don’t Push a Sale
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October 2024
The Sale Is Done, Before The Sale Is Done
get more qualified leads, discount less, and close more deals
Oct 24
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The Sale Is Done, Before The Sale Is Done
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Lead with Kindness, Grow with Accountability
As leaders, it's easy to think that paying your employees is enough.
Oct 16
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Lead with Kindness, Grow with Accountability
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Say No, So You Can Say Yes
As a Founder or CEO, the pressure to say yes to every opportunity is real.
Oct 9
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Say No, So You Can Say Yes
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Rethink, But Don’t Overthink
Your Go-To-Market Strategy
Oct 3
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Rethink, But Don’t Overthink
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September 2024
Stop Playing Small
It's time to own your seat at the table.
Sep 27
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Stop Playing Small
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Want Growth? Look Inside
We often search for new strategies, new markets, and new customers to drive growth. But what if the growth you’re seeking is already within reach—if you…
Sep 19
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Want Growth? Look Inside
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Avoiding False Positives in B2B Tech Sales:
The Power of the 5/90 Approach
Sep 9
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Avoiding False Positives in B2B Tech Sales:
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August 2024
CEOs of B2B tech businesses, is your marketing message on target?
How to sharpen your marketing focus and empower your team by clearly defining your ideal customer.
Aug 26
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CEOs of B2B tech businesses, is your marketing message on target?
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Is your business exit-ready, even if you’re not planning to exit?
Running your business like you’re exit-ready isn’t just about preparing for a sale—it’s about building a stronger, more resilient company.
Aug 20
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Is your business exit-ready, even if you’re not planning to exit?
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July 2024
Accelerating Go-To-Market & Growth For B2B Tech Companies
Leveraging insights & battle-scars from hundreds of strategies & thousands of tactics
Jul 31
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Accelerating Go-To-Market & Growth For B2B Tech Companies
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Sidney Minassian - CEO Advisor & Coach
elevate yourself and your business
Jul 31
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Sidney Minassian - CEO Advisor & Coach
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